Ice Cream Just Got Fired: The Flawed Logic of Private Food Rating Systems

Rishi Bhojnagarwala
October 6, 2025

Ice Cream Just Got Fired: The Flawed Logic of Private Food Rating Systems

Private food rating systems are quietly shaping what we think is “healthy” — and they’re doing it based on rules they set themselves. Rules that are often biased, subjective, and completely out of context.

Let’s take ice cream as an example.

A high-protein ice cream made with whey and a low-calorie sugar alternative gets an A rating.
Regular ice cream? C rating.

Now, here’s the problem. Ice cream is a dessert. Its job is to make you happy, not to ace a nutrition exam. But suddenly, thanks to these ratings, all the “underperforming” ice creams are being terminated for poor performance — as if they were bad employees.

It’s like expecting a chocolate cake to pass a sugar-free, keto, high-protein compliance check. That’s not its job description.

From a health perspective, sure — most ice creams won’t compete with a protein bar. But should they?
Pitting them against each other is like making a sprinter compete with a chess grandmaster. Wrong race. Wrong rules.

Here’s the takeaway:

  • Food has context — a dessert is not a staple protein source.

  • Ratings without context mislead people into thinking “A” means “eat daily” and “C” means “never touch”.

  • We risk making food joyless and exercise feel like punishment when everything is measured by the same yardstick.

Let desserts be desserts. Let protein bars be protein bars. And let’s stop firing ice cream for not being a fitness influencer.

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