Last week over dinner, my friend Rohit and his wife (names changed) shared a challenge that’s all too common—especially among Indian users of fitness and health apps.
Rohit is diabetic and working on weight loss, as advised by his doctor. He’s motivated. He’s consistent. He even uses an India-focused fitness app. But every single day, one question haunts him:
“What do I eat?”
It’s not the lack of discipline—it’s the lack of support.
As a true North Indian foodie, Rohit loves his aloo paratha and butter chicken, but he wants to eat better without giving up everything he enjoys.
Sure, the app shows him calories and macros. It even offers a premium “diet plan.” But it still leaves him with a fridge full of ingredients and no practical guidance. The plan feels regimental, generic, and frankly, unsustainable.
Nutrition is often reduced to a number game in digital health. But food is emotional. Cultural. Personal.
This is why Indian healthcare apps, including those targeting diabetes, DTx, and condition management, struggle with long-term user engagement. They simply don’t make themselves indispensable to the user’s everyday food decisions.
Imagine if apps could go beyond calorie counts.
We’re building that solution.
Bon Happetee offers India’s most comprehensive nutrition database and API, designed specifically for the Indian diet and digital health landscape.
✅ Deep coverage of Indian meals, snacks, restaurant foods, and packaged products
✅ Human-friendly servings, localized measures (1 roti, 1 katori, etc.)
✅ Tags, attributes, food pairings, and insights designed for personalization and AI-readiness
✅ Nutrition intelligence that educates, not overwhelms
Whether you're a healthcare app, DTx platform, diabetes management tool, or a fitness tracker—if you're serious about personalised nutrition and meal planning, Bon Happetee's plug-and-play solution can transform how your users engage with food.
Stop just tracking calories. Start making every meal count.
Want to see how this works for your app or platform? Let’s talk.
